Thursday, July 8, 2010

NYCDOH and CAMBA Launch HIV Respect Campaign Targetting Communities of Color

The social services organization CAMBA has launched an HIV Anti-Stigma Program consisting of a theater trope and a social marketing campaign meant to promote respect and compassion for those afflicted by HIV.

The project was funded in part by the New York City Department of Health and Mental Hygiene through a contract with Public Health Solutions. The project grew out of the recognition that HIV-related stigma has serious negative effects on people living with HIV/AIDS and prevents people from discussing HIV and getting tested. The campaign promotes the message: “Take the blame out of HIV. All people deserve compassion and respect. HIV is a medical condition, not a moral issue.”

The Theater Troupe performs skits focused on topics related to HIV to educate and foster discussion about HIV/AIDS. The program focuses on African-American, Latino, African, and African-Caribbean communities.

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